近日(ri)，悅(yue)達(da)起(qi)亞(ya)公布4月國內外(wai)銷(xiao)(xiao)量為9,835臺，同(tong)(tong)比(bi)增(zeng)(zeng)長72.5%，環比(bi)增(zeng)(zeng)長2.4%，取(qu)得同(tong)(tong)比(bi)環比(bi)雙增(zeng)(zeng)長的(de)不俗成(cheng)績。同(tong)(tong)時，在(zai)出(chu)口銷(xiao)(xiao)售方面(mian)，悅(yue)達(da)起(qi)亞(ya)也(ye)表現(xian)出(chu)高速增(zeng)(zeng)長態勢，今年累計出(chu)口銷(xiao)(xiao)售14,167 臺，同(tong)(tong)比(bi)增(zeng)(zeng)長55.8%。而銷(xiao)(xiao)量的(de)大幅增(zeng)(zeng)長，不僅是(shi)起(qi)亞(ya)加速品牌(pai)轉型(xing)的(de)成(cheng)效顯現(xian)，也(ye)是(shi)起(qi)亞(ya)堅定不移深耕中國市場決(jue)心(xin)的(de)有力彰顯。
眾所周知(zhi)，當前汽車(che)行(xing)業已(yi)經駛(shi)入了全(quan)新時代。為更好(hao)滿足中(zhong)國消費者在新時代的出行(xing)需求，悅達起(qi)亞(ya)去(qu)年正式發布New Kia中(zhong)國戰略，聚焦用戶(hu)體驗革新，從(cong)品牌(pai)、產品、渠道、服務(wu)、營銷等方(fang)面進行(xing)煥(huan)新升級，更好(hao)地展現起(qi)亞(ya)全(quan)球化、高科技的品牌(pai)形象，并(bing)堅持“以客戶(hu)為中(zhong)心(xin)”，全(quan)心(xin)全(quan)意為中(zhong)國消費者提供更高品質的產品和服務(wu)。
在(zai)New Kia戰略指引(yin)下，起(qi)亞(ya)(ya)不斷加強中(zhong)國(guo)市(shi)(shi)場與(yu)全(quan)(quan)球的(de)接(jie)(jie)軌，加速全(quan)(quan)球熱門車型(xing)(xing)產(chan)品(pin)的(de)引(yin)入(ru)。去年11月份不僅引(yin)入(ru)了起(qi)亞(ya)(ya)全(quan)(quan)球旗艦SUV——獅鉑拓(tuo)(tuo)界，并在(zai)全(quan)(quan)球高配車型(xing)(xing)的(de)基礎上進(jin)行了升級，提供了1.5T+8AT、2.0T+8AT、2.0L+6AT（HEV）三種黃(huang)金動力總成，彰(zhang)顯(xian)出對中(zhong)國(guo)用戶(hu)的(de)十足誠意。緊接(jie)(jie)著(zhu)，全(quan)(quan)新(xin)K3于今年2月份升級上市(shi)(shi)；在(zai)剛剛閉幕的(de)2023年上海國(guo)際車展上，悅達起(qi)亞(ya)(ya)又(you)上市(shi)(shi)了起(qi)亞(ya)(ya)全(quan)(quan)球熱銷的(de)緊湊級SUV——賽圖斯，自此與(yu)獅鉑拓(tuo)(tuo)界、嘉華、K5、K3等明星(xing)車型(xing)(xing)一(yi)起(qi)，構(gou)成起(qi)亞(ya)(ya)在(zai)中(zhong)國(guo)的(de)全(quan)(quan)球車型(xing)(xing)產(chan)品(pin)新(xin)陣容，為中(zhong)國(guo)消(xiao)費者提供了高品(pin)質(zhi)的(de)產(chan)品(pin)選擇(ze)。
如今(jin)，電(dian)(dian)動化(hua)已經成為全(quan)(quan)(quan)球(qiu)(qiu)(qiu)汽車(che)(che)發展(zhan)的(de)(de)確(que)定方向(xiang)，中(zhong)國(guo)更是(shi)全(quan)(quan)(quan)球(qiu)(qiu)(qiu)電(dian)(dian)動化(hua)發展(zhan)的(de)(de)佼(jiao)佼(jiao)者(zhe)。起亞作為全(quan)(quan)(quan)球(qiu)(qiu)(qiu)排(pai)名第(di)七的(de)(de)汽車(che)(che)品(pin)牌，也(ye)率先開(kai)啟了(le)(le)電(dian)(dian)動化(hua)轉型。目前已成功研(yan)制了(le)(le)全(quan)(quan)(quan)球(qiu)(qiu)(qiu)領先的(de)(de)電(dian)(dian)動車(che)(che)專(zhuan)用的(de)(de)E-GMP平臺(tai)，并發布了(le)(le)多款電(dian)(dian)動車(che)(che)產品(pin)，贏得了(le)(le)全(quan)(quan)(quan)球(qiu)(qiu)(qiu)消(xiao)(xiao)費者(zhe)的(de)(de)好評。為更好滿足中(zhong)國(guo)消(xiao)(xiao)費者(zhe)對電(dian)(dian)動車(che)(che)的(de)(de)需求，起亞于今(jin)年3月份(fen)發布了(le)(le)中(zhong)國(guo)中(zhong)長期(qi)新能源戰(zhan)略藍圖，開(kai)啟了(le)(le)電(dian)(dian)動化(hua)時代(dai)新征程。 今年(nian)將是起(qi)(qi)亞(ya)正式進(jin)軍中國新能源市場的(de)(de)(de)元年(nian)。起(qi)(qi)亞(ya)將堅(jian)持快速(su)推進(jin)而不冒進(jin)的(de)(de)(de)原則，加快電(dian)動化轉型。從今年(nian)起(qi)(qi)，起(qi)(qi)亞(ya)每年(nian)將推出至少(shao)一款基于(yu)電(dian)動車專用E-GMP平臺開(kai)發的(de)(de)(de)純電(dian)動汽車，到2027年(nian)共計(ji)將推出6款純電(dian)車型。到2030年(nian)，實現(xian)EV車型年(nian)銷量(liang)18萬輛(liang)的(de)(de)(de)目(mu)標，銷量(liang)占比達到40%。 EV6作為起亞E-GMP平臺打造的首款(kuan)電動(dong)車(che)，將于今年8月(yue)份(fen)以(yi)進(jin)口形(xing)式在國(guo)內上市銷售。值(zhi)得一提的是，在全球(qiu)范圍內，EV6接連斬獲“2022歐洲年度(du)(du)車(che)”大(da)獎、“2023北美(mei)年度(du)(du)汽車(che)”大(da)獎，以(yi)及“2023年度(du)(du)世界性(xing)能車(che)”大(da)獎，彰顯出(chu)起亞無與倫比的電動(dong)技術實力(li)。 今年11月份，悅達起亞(ya)還(huan)將(jiang)上(shang)市一(yi)款(kuan)(kuan)中型純電(dian)(dian)動SUV EV5。EV5是(shi)起亞(ya)第一(yi)款(kuan)(kuan)在中國生產且首(shou)發上(shang)市的全球車型，意義非(fei)凡(fan)；此外，還(huan)計劃在2024年推出起亞(ya)旗艦電(dian)(dian)動SUV—EV9；然后在2025年到2027年，分別推出一(yi)款(kuan)(kuan)入門級(ji)純電(dian)(dian)SUV、高端電(dian)(dian)動轎車、以(yi)及一(yi)款(kuan)(kuan)中型純電(dian)(dian)SUV，為(wei)中國消費者帶來(lai)更多元、更卓越(yue)的產品。 加強電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)化產品陣容，只是起(qi)(qi)(qi)亞(ya)電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)化藍圖的(de)(de)第(di)一(yi)步(bu)。根據規劃，起(qi)(qi)(qi)亞(ya)還(huan)將加大在移動(dong)(dong)(dong)(dong)(dong)出行、電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)化、互聯(lian)科技以及自動(dong)(dong)(dong)(dong)(dong)駕駛等先進技術的(de)(de)研(yan)發投入，并基(ji)于(yu)起(qi)(qi)(qi)亞(ya)電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)車專(zhuan)用(yong)(yong)平臺，融(rong)合(he)中(zhong)(zhong)國(guo)前瞻(zhan)數(shu)字研(yan)發中(zhong)(zhong)心(xin)的(de)(de)研(yan)究成果(guo)，為(wei)中(zhong)(zhong)國(guo)消費(fei)者帶來(lai)更多元、更卓越的(de)(de)電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)化產品。在消費(fei)者關心(xin)的(de)(de)充(chong)電(dian)(dian)服務(wu)方面(mian)(mian)(mian)，悅達(da)起(qi)(qi)(qi)亞(ya)除了提(ti)供個人家用(yong)(yong)充(chong)電(dian)(dian)站(zhan)及安裝服務(wu)外，還(huan)計劃和殼牌(pai)（Shell）合(he)作(zuo)(zuo)(zuo)，建立高速充(chong)電(dian)(dian)網絡，并通過(guo)和中(zhong)(zhong)國(guo)第(di)三方充(chong)電(dian)(dian)企業合(he)作(zuo)(zuo)(zuo)進一(yi)步(bu)擴大基(ji)礎(chu)充(chong)電(dian)(dian)網絡布局，為(wei)用(yong)(yong)戶(hu)(hu)提(ti)供便捷(jie)且具(ju)有用(yong)(yong)車成本優(you)勢的(de)(de)電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)出行體驗(yan)。而銷(xiao)售渠(qu)道(dao)方面(mian)(mian)(mian)，悅達(da)起(qi)(qi)(qi)亞(ya)將通過(guo)與大型經銷(xiao)商集團戰略合(he)作(zuo)(zuo)(zuo)，最(zui)大化擴充(chong)電(dian)(dian)動(dong)(dong)(dong)(dong)(dong)汽車銷(xiao)售渠(qu)道(dao)和品牌(pai)觸點(dian)。此外，今年還(huan)計劃上(shang)線(xian)起(qi)(qi)(qi)亞(ya)品牌(pai)APP，作(zuo)(zuo)(zuo)為(wei)以用(yong)(yong)戶(hu)(hu)思維打造的(de)(de)綜(zong)合(he)性(xing)平臺，起(qi)(qi)(qi)亞(ya)APP將從購車、用(yong)(yong)車、服務(wu)、信息(xi)娛樂等汽車生活全領域，全面(mian)(mian)(mian)提(ti)升用(yong)(yong)戶(hu)(hu)體驗(yan)。 從New Kia中(zhong)(zhong)國(guo)(guo)戰(zhan)(zhan)略，到新能源(yuan)戰(zhan)(zhan)略藍圖(tu)，一個嶄新的(de)悅(yue)達起(qi)(qi)亞(ya)(ya)正在冉冉升起(qi)(qi)，這不(bu)僅是(shi)(shi)悅(yue)達起(qi)(qi)亞(ya)(ya)銷(xiao)量大幅上漲的(de)原因所在，也傳(chuan)遞(di)出(chu)起(qi)(qi)亞(ya)(ya)堅定深耕中(zhong)(zhong)國(guo)(guo)市場的(de)決心始(shi)終不(bu)變。而且，今年3月份，起(qi)(qi)亞(ya)(ya)全球(qiu)社長宋虎聲親臨中(zhong)(zhong)國(guo)(guo)并強調(diao)，中(zhong)(zhong)國(guo)(guo)市場的(de)成(cheng)功是(shi)(shi)起(qi)(qi)亞(ya)(ya)全球(qiu)戰(zhan)(zhan)略的(de)核(he)心。相信隨著起(qi)(qi)亞(ya)(ya)品牌轉型的(de)不(bu)斷推進，以(yi)及匯(hui)聚(ju)全球(qiu)資源(yuan)賦能中(zhong)(zhong)國(guo)(guo)發展，起(qi)(qi)亞(ya)(ya)必將(jiang)在中(zhong)(zhong)國(guo)(guo)市場贏得再(zai)次騰飛(fei)。
